Is Your Website Letting Your Business Down?*



*This is a collaborative post*



It doesn't matter what your business is, whether it be a vintage music shop, a bakery, an art store, a dental practice, or even a tattoo parlour, every business needs a website and an effective one at that. 

Why?



We live in a digital era where the internet features prominently. People expect information and/or answers to be readily available at the simple swipe of a button or they'll move on to another website. Can you really afford not to keep up? Can your business? 
If you have a poor or slow website or a landing page that doesn't look appealing, you'll quickly lose the interest of your customers and your business will ultimately suffer. Online marketing is key if you want your business to be a success. 
Ask yourself, is your website doing your business justice? Is it indeed bringing in more business? Or is it lacklustre and letting you down? 


Don't Panic! Help Is At Hand!



Running a website alongside a business is stressful and a hassle to say the least. Then factoring in the need for constant social media promotion on the likes of Facebook and Twitter and it's understandable that you'll have days where you'll be tearing your hair out. No-one said it would be easy and it's okay if you often find yourself floundering.

Most business owners just want to be able to focus on the job at hand and on what they love doing, whether that be baking cakes, fixing teeth or dressing window shop fronts. Their love for something is usually why they went into business in the first place. Thankfully there are now solutions available if you're looking to take some pressure off your shoulders so that you can do just that. 

For starters, if you haven't already discovered the wonder that is scheduling then I highly suggest you look into it. Hootsuite is great for Twitter and there's a free basic version if you want to try it at no cost to yourself. Set aside half an hour to draft out some tweets for a forthcoming week and once they're saved and scheduled you can forget all about them.


Look For A Web Design Agency 



Secondly, utilise a web design agency such as Silky Ocean Studios so that you can concentrate solely on your business whilst they work tirelessly behind the scenes on your website. Not only will they design a much more professional and eye catching website, but they'll also host it and make it mobile friendly which is an absolute must! My personal pet hate is desktop view websites when I'm browsing the net on my mobile phone. Every blog and website needs to be mobile friendly, or they do if you don't want to lose readers and/or customers.

If you Click Here you'll be able to peruse the Silky Ocean Studios website and see their impressive collection of work for yourselves. Have a read of some of the case studies too, the results really speak volumes. 

There's a saying that you get out what you put in. If you're prepared to invest in your business via your website and online marketing, you'll stand a much greater chance of attracting new customers.

How effective is your website? Perhaps it might also be worth looking up your domain authority using a simple website authority checker or MOZ. Just food for thought.


1 comment :

  1. I really like your take on the issue. I now have a clear idea on what this matter is all about.. internet marketing pricing

    ReplyDelete

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