Key Trends For AW17: Fulton Umbrellas*



*This is a collaborative post*

A new season means new style — but just what should we be wearing in autumn winter 2017? In this blog post, Fulton Umbrellas outlines the key colours, prints and styles that are poised to be huge this season.

Raw nature


AW17 is all about natural prints and textures. Complement autumnal hues like rich reds and deep browns with a statement print—we’re talking everything from bold leopard and snake prints to floral and leafy patterns. Textures are important too — think natural materials like tweed and wool.

How to wear it: Because raw nature is such a bold trend, choose one standout statement piece like a skirt, coat or umbrella and keep other aspects of your outfit muted. Alternatively, introduce prints subtly through your accessories — an umbrella or handbag is the perfect place to start. If you’re not ready to embrace animal prints, go for a chunky woollen coat or jumper.

Mystical grunge


We’ve seen the revival of grunge in recent seasons and AW17 is set to be no different. With a colour palette of grey-greens, dark blues and rich purples, look out for dark and dramatic prints with Victorian and Gothic influences. Of course, darker floral prints, metallic tones and galaxy patterns remain staples of this grungy trend.

How to wear it: Don’t leave more dramatic prints just for the night. Incorporate them into your daytime wardrobe, whether it’s through a scarf or a dress that can be worn with chunky tights, boots and a cardigan.

Modern nostalgia


If you’re already a fan of quirky, vintage-inspired styles, you’ll love the modern nostalgia trend that is set to be huge this season. Combining patterns of the past — like tweed, herringbone, dogtooth and chintzy florals — with the shapes of the present day, this trend combines the best of both worlds for one effortlessly stylish trend.

How to wear it: Vintage patterns can be incorporated into almost any outfit. Go bold with a dogtooth coat or introduce vintage inspiration subtly through accessories.

Expressive innocence



Playful prints will be huge in AW17. With a focus on sustainable fashion, look for fun prints and textures, such as spots, doodles and brushstrokes. Prints should be composed from darker colours like navy, grey and green, with brighter accent colours.

How to wear it: This trend is perhaps the most wearable of all of AW17’s trends. Whether you’re going to work or out with friends, this print can be effortlessly incorporated into your wardrobe through dresses, blouses and more.

Find the latest umbrellas for the new season in Fulton Umbrellas’ collection of ladies umbrellas.


 *Contributed by W. Hill

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